Apple’s new Macbooks are yet another example of the company making incremental changes in order to reinforce the market for its old ideas. - Inspired by new Macbook release

Yesterday, Apple released a new line of laptops that uses a different manufacturing process to its other models. Contrary to expectations, the prices on the new laptops were not markedly changed, with only a $100 drop in price for the 2.1 GHz white plastic MacBook to $999.

"I think Apple has to go less than 1,000 dollars," says Rob Enderle, an analyst at the Enderle Group in Silicon Valley. "With the economy the way it is, holding on to a premium price point would mean taking a bath in the Christmas shopping season. It is tough to move premium products; that category is at huge disadvantage."

Click here for Fast Company's cover story last year: All Eyes on Apple.