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11-24-2008 | 12:33 PM

All tech companies should design their new products for early adopters. - Inspired by Robert Scoble

There’s an increasingly popular sentiment that early adopters are overrated and the companies that woo them are wasting their time. But some, like Robert Scoble, believe that early adopters are invaluable for a company: “This idea that the tech industry should focus on the larger group of ‘nonpassionates’ to the exclusion of passionates is ridiculous. Passionates are a new product's best friends. Scan the history of every advance in computing and communications, from the desktop computer to instant messaging to digital phone service, and you'll find a group of enthusiasts who loved Apple, ICQ, and Skype -- and ultimately got everyone else into the game.”

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