
11-24-2008 | 12:33 PM
There’s an increasingly popular sentiment that early adopters are overrated and the companies that woo them are wasting their time. But some, like Robert Scoble, believe that early adopters are invaluable for a company: “This idea that the tech industry should focus on the larger group of ‘nonpassionates’ to the exclusion of passionates is ridiculous. Passionates are a new product's best friends. Scan the history of every advance in computing and communications, from the desktop computer to instant messaging to digital phone service, and you'll find a group of enthusiasts who loved Apple, ICQ, and Skype -- and ultimately got everyone else into the game.”
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