November 24, 2008
There’s an increasingly popular sentiment that early adopters are overrated and the companies that woo them are wasting their time. But some, like Robert Scoble, believe that early adopters are invaluable for a company: “This idea that the tech industry should focus on the larger group of ‘nonpassionates’ to the exclusion of passionates is ridiculous. Passionates are a new product's best friends. Scan the history of every advance in computing and communications, from the desktop computer to instant messaging to digital phone service, and you'll find a group of enthusiasts who loved Apple, ICQ, and Skype -- and ultimately got everyone else into the game.”
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Comments | 1 Total
November 24, 2008 at 12:15pm by Brendan Collins
This is a good idea, and it's not a new one either. The historical model has been that cool new technology NOT designed for "nonpassionates" has eventually trickled down to the hoi polloi. There's no reason to think that this will change. The tough part, however, is designing a new product that's accepted by both the early adopters and "nonpassionates" alike.