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The Brand Called You - Archived Articles

The Standout
Jose Arreola
Get Promoted Without Promoting Yourself
How to climb the ladder when the rungs are missing: six lessons in the subtle art of getting ahead in the new world of business.
The Zig-Zag Career Path
The new road map for getting ahead.
Four Questions to Ask Yourself
We asked two professional negotiators what questions businesspeople should ask themselves before trying to negotiate a piece of the action.
Secrets of a Superagent
7 tips from a superagent on how to negotiate a great deal.
Now That We Have Your Complete Attention ...
Here's Fast Company's eight-point program for presentations guaranteed to keep your listeners on the edge of their seats.
When You Want Dough
Like most Hollywood dramas, Greenburg's salary-raising campaigns are played out in three acts.
The Secrets of Their Success - and Yours
Unit of One
Pave the Way to Bigger Pay
Three strategic steps that smart Lockheed Martin people take to convince their superiors that they've earned a bigger paycheck.
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc.
The Brand
A look at four brands: Martha Stewart, the Dust Brothers, Chip Kidd, and Ronald Labinski.
Project: You
Sure, most work today is project work. But which projects are worth working on? And how does a series of projects become a career?
She Picks Projects That Work
This veteran has been on more than 25 project teams in the last 10 years.
Action Item: The Pitch Called You
Tom Peters on creating and updating your résumé.
What I Bargained For
Four stories of successful negotiations.
Fast Start - Your First 60 Days
Congratulations, you've got the job! But you can forget about a honeymoon. If you're lucky, you've got 60 days to prove you can fit in and perform.
Your First Impression
Tips for how to recognize when you're screwing up a new job.
Your First Read
A Fast Company book recommendation for new hires.
Your First Seven Seconds
Media expert Roger Ailes gives advice on making great first impressions
Your First Week
Author Nick Corcodilos offers advice on dealing with your first week on the job.
My First 60 Days
Cheryl Dahle on her first 60 days as Fast Company's Web editor.
Are You a Star at Work?
In other fields, there's very little doubt over what it takes to be a star. But do you know what it takes to be one at work? Robert E. Kelley has the answer.
If You Don't See It, Ask for It
What some companies will do to nab the best talent.
Twice the Career in Half the Time
Does your career need some buzz? Then think of yourself as the business equivalent of a fruit fly. If you want to soar high, you have to move quickly and change fast.
How to Get Them to Show You the Money
Leigh Steinberg, the most powerful agent in sports, tells free agents in the business world how to negotiate great deals -- and how to deal with their fear of negotiation.
careers - Eunice Azzani
"Jobs are given and jobs are taken away -- often by forces you can't control. But your career belongs to you.
Wanna Move Up? Act Up!
Career counselor Barbara Moses wants you to become a career activist: "Every aspect of your work can be changed for the better.
From Jobs to Projects
Career guru Barbara Moses wants you to grab hold of your projects to grab hold of your career.
Interview with a Headhunter
In the eat-or-be-eaten world of job hunting, if you misfire, you're dead. Here's how to hunt like a headhunter -- and turn your next job interview into a sure kill.
How to Overcome Your Strengths
Hey, fast-tracker, you'd better beware: It's not your weaknesses that can trip you up on your way to the top -- it's your strengths. Here's how to prevent your talent from doing you in.
Great Expectations?
Is your job living up to its promise? Is your boss the kind of leader that you thought you'd have? Is your work living up to the new economy's bold new compact? FC-Roper Starch Worldwide survey looks at the gap between promise and performance.
Meet Hollywood's Mr. Pitch
Robert Kosberg has made a career out of pitching in-your-face ideas for movies. Have you heard his pitch for a horror film about a rampaging dog? Think "Jaws on paws." Why not let him direct your next pitch?
When This Dog Barks, Customers Byte
What's Your Problem?