April 2000
To Be King
Alexander the Great had worked to become a master of the sword, but Aristotle taught him gratitude and admiration -- especially for the people he conquered.
March 2000
Special Gifts
"Authentic brands connect with people at many levels. When you are doing what you really care about, others can tell."
February 2000
Take the Brand Challenge
"In building our own brand, we want to be the best, the most valuable for the world."
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