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What Should I Do with My Life, Now?

By: Po BronsonTue Jan 13, 2009 at 6:00 PM
Author Po Bronson addresses the current economic crisis, in this follow-up to his book and Fast Company article, "What Should I Do With My Life?"

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Six years ago, the tech economy had crashed, the economy was stalled, and 9-11 had radically altered the nation's mood. The New Year came around, always a time of introspection and goal-setting. At that very moment, my article, and my book by the same name, "What Should I Do With My Life?," were simultaneously published, triggering an enormous response: the vast majority were inspired to challenge their thinking, while at the same time there was a healthy push-back to the article's thesis.

Six years later, the economy is even more so at a dead stall, and the article (and book) are again being looked to for guidance. So the question is, with the benefit of six more years of perspective, what else can I add?

Generally, when people simply see the phrase "What Should I Do With My Life?" in print, it conjures a notion of deep introspection that is implicitly economically-self-indulgent -- the guy who quits his job for no reason other than a bout of career-ennui, who lays around on the couch wondering where he belongs, or even more indulgently, spends his precious savings traveling abroad to find his purpose, while his friends and family muttered, "How pathetic -- you were lucky to have a job. Any job."

But the article itself flipped that connotation inside-out. It argued that with the economy in a tailspin, it was unsound economic theory to have millions of drone workers shuffling to work every day doing jobs at quarter-speed they didn't care about, so they weren't very productive at, and certainly didn't add value at. The economy would never get kick-started if our workforce was uninspired and didn't innovate. So the article -- really a manifesto -- suggested that the way to get business going again was for its basic building blocks -- the workers -- to do something they were really good at, or were inspired by, or cared about, where they would work extra hard, and innovate their way out of this black hole. Now it was not a permission slip to quit your job, nor a doctor's note to take a year off (I've never taken more than two weeks off in 23 years), but it did suggest the economy might be better off, long-term, if the square pegs found their square holes and the round pegs found their round holes, rather than everyone just wondering where the next big thing would be and gravitate to it like moths.

Note that the article offered no economic or statistical evidence to back this suggestion up; it was pure theory, with a few individual case studies that proved nothing, merely illustrated the concept. But there was a scene in the book, near its very end, which is worth summarizing. Michael Dell had invited me down to its annual meeting of The Business Council, and I was put on a panel with several other CEOs, which was moderated by the tremendous journalist Michael Lewis. The topic of our panel was, "What Do Employees Want?" And the CEOs took their turn describing all the benefits they gave their employees, and how they gave out free M&Ms on Wednesdays, and appeased them with stock options and free parking spaces. When I spoke, I thought everyone would laugh at me, snickering "How indulgent! How naïve!" Because my point was essentially a variation on the theme of this Fast Company article -- employees don't want M&Ms, they want to love what they do. Highly-motivated people are the productive engine of modern civilization. But rather than laugh at me, the tone in the ballroom changed dramatically, and the roomful of CEOs stood up, one by one, to agree with me: the value in their companies came from the employees who were motivated to be there, and one passionate employee was worth ten dispassionate ones.

Anyway, over the last six years, that self-indulgent, pathetic, slackerish, pie-in-the-sky connotation to the question "What Should I Do With My Life?" still triggers a number of misunderstandings and fallacies, which fog their thinking and basically lead people astray. So let me bust through a short list of the top fallacies that I think people project onto this dilemma.

1. First, most people are not the architects of their own change. Extremely few are quitting as a result of career ennui. Rather, most people struggling with this question were pushed into it, forced into it, because they were laid off -- or because they couldn't make ends meet on their paycheck, or their job never allows them to see their children, or because their new boss (post-merger) is an absolute asshole who doesn't value them -- and they need to find a new career simply because there are no jobs anymore in the field they developed their expertise in. They are not naïve idealists, they are people simply trying to get by.

January 2009

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Recent Comments | 19 Total

January 14, 2009 at 4:58pm by Manjit Syven Birk

Nice reprise of the Cathedral allegory. Ten years ago if I thought the core questions of today would be not that much different to the core questions, I would wonder what all the huff and puff of the personal transformation industry actually is. There is no substitute for solid in one's face truth. Face it or fear it seems to me a logical rather than emotional choice. It is fear that mostly leads to silence and such silence can be deafening.

My personal plan of action was to resurface here in January of 2009 and I envisioned being apart of some real amazing social energy, but clearly we are in a period of introspective something-something which is root based (growing downward into the dark) rather than life based (growing upwards into the light). Inspiration can be bought but inspiration is a poor decoration. It is personal action which is the blood brother of inspiration.

A plan is as good as the guess about what tomorrow might bring so I basically echo what Po Bronson says in this article. My best guess is that if my thinking is right, my ideas remain bright and my objectives create sight, it should be possible to theoretically emerge on the other side stronger in this fight. I will pop back on July 4th, and see what the energy level here is then, until then I will pay heed to Po Bronson, and get my head down and do what needs to be done. The alternative is the abyss where endless thinking lacking start value.

M.

January 15, 2009 at 12:31am by Eben Carlson

Those interested in these questions might find my site www.whiteg.com interesting. There is more evidence for an immediate future ripe with dripping "neurotransmitters of joy" than conventional experts know, Mr. Bronson included.

January 15, 2009 at 10:57am by Manjit Syven Birk

I thought he made a great point about forming mythic expectancy and entertaining fallacy in citing "neurotransmitters of joy". My takeaway from this article is about facing one's reality rather than simply blindly following the norm, to live life to the best of your own given abilities rather than judge what it is that others do or consume. The last line of the article sums it all up for me where Bronson says ["If you are not willing to put up with some shit work, you will never recognize that a good opportunity is staring you in the face. If you are not willing to be humble and repeatedly be a beginner in new areas and learn the details faster than the next guy, you are not capable of transformation."] I too consumed a major fallacy which is that one can eradicate illusion, yet I came to understand that one cannot remove illusion in the modern world, at best we can diligently modify illusion so it moves us personally closer to our own desired picture of objective reality or serves a more practical purpose. Understanding how our own mind works is a good step in that regard for then IMHO one can deal with any oncoming illusion or any bruised ego that stalwartly defends any painless mythical utopia. When we are too busy trying to figure out how other mind's work IMHO we begin to earn a degree in human exploitation. When we notice our own mind works, what we earn is our own freedom and here I support Bronson's statement : [This was what I condemn "selling transformation irresponsibly."]. Unless others voices care to express their views to this article, I will take my leave and return here on July 4th. M.

January 15, 2009 at 2:35pm by Eben Carlson

My point was that we don't know how the brain works. We think some pain is inevitable--just like we think some waste and friction is inevitable. But these observations are based on our emotional experience. There is some significant rational and scientific evidence to suggest that hyper-efficient systems are about to arise, which will allow a goodly portion of us to labor without what Po calls shit work, and for machines to operate without waste adn for the economy to grow faster and more efficiently without destroying the environment. It's all based on new physics--which started with the discovery of dark energy in 1998. Again, at the risk of tooting my own horn--a trip to www.whiteg.com might be instructive. --Best.

January 15, 2009 at 3:28pm by Manjit Syven Birk

Eban, nothing wrong with tooting horns, I am just expressing the way I view it. I give you credit because you have engaged a conversation. Ten years ago I signed the Cluetrain Manifesto that spoke of markets as conversations. My original reference to ten years is totally in line with that manifesto. I did go to the Chris Dannen thread about Steve Jobs but I clicked onto a discussion group that led with the question "Leave Jobs Alone". I didn't think ten years later we would be so dominated by brand. My expectations of 2009 in 1999 were simple, that ten years, we would all be having conversations that matter. How we climbed into an age of superficiality and pettiness is something I do not know, but believe you me, I respect you for responding. Now I will sign off and sit back and watch the conversation unfold. I am figuring it is the shock of the economy that has stifled conversation, so I will sit back for six months and hope things brighten up. You are right to say we don't know much about the workings of the human brain, but conversations begin from the heart and not just because we are in a market. Thxs Eban. M.

January 17, 2009 at 8:41pm by George Thompson

Winners and losers: Many big companies are losing market share to small rivals. So, there are many losers and some winners in the boom and bust cycles. Many people in the business world are concerned about doom and gloom, ground realities, insolvency and bankruptcy in turbulent local and global markets. Even top lawyers, accountants, market analysts and auditors are already fired and facing long-term unemployment. There are no short-cuts for sustainable success and prosperity. Businesses need bespoke survival strategies to reduce losses, improve organic and inorganic efficiency, increase revenue, gain sustainable competitive advantage and outperform market competition. The strategies would help create new business opportunities and jobs. Many investors target niche or captive markets where consumer demand still continues to grow in double-digits annually to 2030. http://www.FixyaExperts.com

January 22, 2009 at 5:20pm by prav777 yadav

It's been months since I last wrote here. They started sending me reminders on 'Updating Your Blog'. Well, I'm very much to be blamed for this, it's not that I've forgotten you all, it's just that I was attached to a fast track project where internet access was rather difficult. Now that I'm back at HQ, I'm taking this opportunity to update you all on some development in my career and perhaps some good stories in the next entries.

Firstly, I think it's not too late to wish you a very Happy and Prosperous New Year. 2005 was just too ugly to be discussed. Hoping that 2006 would bring more happiness and $$$$, hahaha.

----------------------------------
Prav

Home Based Business -Home Based Business

January 22, 2009 at 5:20pm by prav777 yadav

It's been months since I last wrote here. They started sending me reminders on 'Updating Your Blog'. Well, I'm very much to be blamed for this, it's not that I've forgotten you all, it's just that I was attached to a fast track project where internet access was rather difficult. Now that I'm back at HQ, I'm taking this opportunity to update you all on some development in my career and perhaps some good stories in the next entries.

Firstly, I think it's not too late to wish you a very Happy and Prosperous New Year. 2005 was just too ugly to be discussed. Hoping that 2006 would bring more happiness and $$$$, hahaha.

----------------------------------
Prav
[url=http://business.bizoppjunction.com]Home Based Business[/url]-Home Based Business

February 26, 2009 at 6:52am by Cristina Redante

Smart

February 26, 2009 at 6:56am by Cristina Redante

May 2, 2009 at 9:30am by eric shannon

that is phenomenal advice Po!

today many are experiencing real anxiety... those that haven't been laid off as well as those that have, business owners and everyone in between. Understanding what to do with anxiety is important for getting the right outcome. I wrote some advice about that in Job anxiety? Listen up!. Hope you find it useful.

-- Eric

May 7, 2009 at 4:47am by Jordan NKS

Firstly, i would say that the article is well written. Here are my points of view in reference to this article:
1)I second this thought by adding that most people are not born into success. They have to work shit and some get better and lucky because they have nice bosses.
I think it is not right to think of it this way. If a person is irresponsible at work, how can he be responsible for his personal life? As an employee, you are already tasked to do something for the company. That is your responsibility in exchange for the company’s trust.
3)Agree. It never was the same. How can there be a step by step approach? It is up to the individual to analyse where he stands? What his roles are? No one knows better then the person himself. So these books are for reading and thinking.
4)Partially agree. Perhaps where u are working towards is not where the company is going after all? Chrysler is gone already. What happened to the people then? Certainly it does not apply in this sense. And taking a look at what happens nowadays with mergers and acquisitions, who the hell knows where the company is heading?
I do agree to an extent that neuro transmitters do play a part in personal well –feeling. But isn’t that all too scientific? So a person with lesser happiness is lacking it and what can he do? And having more of that makes him motivated? How often should he go for a jab to stay that way? I am unsure how to feel good all the time.
5. I like this one because it is very illustrious and descriptive. But in reality, I love the sun, sea and glorious food and gorgeous babes. However, in Asia, there is no such job available. So I end up making end meets first, then save some money so I can go on annual holidays for the sun, sea and glorious food…. Still no gorgeous babes.
So I agree that there is no right or wrong in this answer. Even for a sense of meaning and rightness, we have seen numerous cases of charity organisations in the doldrums due to embezzlement charges and fraud. How ‘right’ are we and how long can we withstand temptation? If 5million dollars is not tempting enough, how about 30million? What does this mean then? I sure like to work in a charity.
6. I agree on this one, Seize the day! Use whatever you have to improve yourself. Make changes and live today.
7.I think this is basic. What other choice do we have nowadays? The old economy is gone. The internet has made business really competitive. Customers are resourceful, they can get cheaper quotes and we have to think of ways to retain them. People learn skills easily over the net too. SAP makes delivery of goods faster. No one is even interested in quality standards like ISO, Six Sigma Black belt… etc because these are considered necessary standards for corporate business. It is already a given and no longer marketed as an advantage. What you have, others have it too.
The barriers of entry are small per se for small and medium business. And its basically a “big fish eat small fish” situation. If we are nobody, then we have to be humble.
About the workforce, there are so many people with double PHDs with at least 2 specializations. Take a look at China where the educated workforce are increasing in numbers. Are we all that competitive afterall? The thing is they keep on learning and we should too.
And about life being hard…. I have seen people with real hardships. Walking many miles, clinging on to a rope whilst crossing river rapids just to get to school; Question is why are they doing that? The reason is they genuinely want to improve their lives and that is what I call transformation.

cheers.

May 7, 2009 at 4:47am by Jordan NKS

Firstly, i would say that the article is well written. Here are my points of view in reference to this article:
1)I second this thought by adding that most people are not born into success. They have to work shit and some get better and lucky because they have nice bosses.
I think it is not right to think of it this way. If a person is irresponsible at work, how can he be responsible for his personal life? As an employee, you are already tasked to do something for the company. That is your responsibility in exchange for the company’s trust.
3)Agree. It never was the same. How can there be a step by step approach? It is up to the individual to analyse where he stands? What his roles are? No one knows better then the person himself. So these books are for reading and thinking.
4)Partially agree. Perhaps where u are working towards is not where the company is going after all? Chrysler is gone already. What happened to the people then? Certainly it does not apply in this sense. And taking a look at what happens nowadays with mergers and acquisitions, who the hell knows where the company is heading?
I do agree to an extent that neuro transmitters do play a part in personal well –feeling. But isn’t that all too scientific? So a person with lesser happiness is lacking it and what can he do? And having more of that makes him motivated? How often should he go for a jab to stay that way? I am unsure how to feel good all the time.
5. I like this one because it is very illustrious and descriptive. But in reality, I love the sun, sea and glorious food and gorgeous babes. However, in Asia, there is no such job available. So I end up making end meets first, then save some money so I can go on annual holidays for the sun, sea and glorious food…. Still no gorgeous babes.
So I agree that there is no right or wrong in this answer. Even for a sense of meaning and rightness, we have seen numerous cases of charity organisations in the doldrums due to embezzlement charges and fraud. How ‘right’ are we and how long can we withstand temptation? If 5million dollars is not tempting enough, how about 30million? What does this mean then? I sure like to work in a charity.
6. I agree on this one, Seize the day! Use whatever you have to improve yourself. Make changes and live today.
7.I think this is basic. What other choice do we have nowadays? The old economy is gone. The internet has made business really competitive. Customers are resourceful, they can get cheaper quotes and we have to think of ways to retain them. People learn skills easily over the net too. SAP makes delivery of goods faster. No one is even interested in quality standards like ISO, Six Sigma Black belt… etc because these are considered necessary standards for corporate business. It is already a given and no longer marketed as an advantage. What you have, others have it too.
The barriers of entry are small per se for small and medium business. And its basically a “big fish eat small fish” situation. If we are nobody, then we have to be humble.
About the workforce, there are so many people with double PHDs with at least 2 specializations. Take a look at China where the educated workforce are increasing in numbers. Are we all that competitive afterall? The thing is they keep on learning and we should too.
And about life being hard…. I have seen people with real hardships. Walking many miles, clinging on to a rope whilst crossing river rapids just to get to school; Question is why are they doing that? The reason is they genuinely want to improve their lives and that is what I call transformation.

cheers.

June 23, 2009 at 12:52am by Alexis Monroe

Well-written article.

http://www.steveandalexis.worldventures.biz/

August 10, 2009 at 9:37am by Sergio Mokko

The whole business world is now such a problem. Main - not to stop and move forward. Work on yourself and never give up. By Sergio

September 26, 2009 at 3:47am by fotograf Bielsko

thats great being here. very nice work done.
fotografia ślubna Bielsko Biała
of fotograf ślubny Bielsko-Biała

October 18, 2009 at 1:20pm by ruengsook pompak

thx for share… great post…
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