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Tactical Transparency and Organized Authenticity

By: John C. HavensMon Nov 17, 2008 at 12:30 PM
In an essay about his book, "Tactical Transparency," John C. Havens discusses Barack Obama, Social Media, and Google Alerts.

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John C. Havens is the co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. You can hear his interviews with people on transparency at blogtalkradio.com/transparency. If you'd like to be interviewed or know someone who would, you can shoot him an email at: johnhavens AT blogtalkradio DOT com. He also welcomes comments/thoughts on how you and your company are gaining advantages by being real with your brand.

You can find out more about Tactical Transparency, and take advantage of a special offer with Fast Company magazine, at TTOffer.com.

November 2008

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