John Della Volpe The second lesson is to think about new audiences and new markets, whether it's the millennial generation, markets overseas or in another country. It's less expensive today to reach new markets that ever before because of the influx of these kinds of Web 2.0 social networking tools.
The third lesson would be to understand who's influencing your brand, not just on Wall Street or in traditional marketing but also online. I can guarantee you that there are hundreds of conversations about your brand, your products, perhaps even the CEO, happening today that businesses know nothing about. Some of those conversations could change their business forever. Really understanding the role social media plays within your company is a business priority.
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