“Pardon Me, But Do You Have any Grey Poupon?” Created for Grey Poupon by Lowe & Partners in the 1980s, this ad campaign featured a gentleman eating dinner in the back of his chauffeured car. At a stop sign, another aristocrat pulls alongside the car, rolls down his window, and asks for a spot of the ole Poupon. The strangely effective commercial has been parodied countless times in the real world and in fiction, perhaps most memorably in “Wayne’s World.”
“I've fallen and I can't get up.” Beginning in 1987, Life Alert ran this campaign for senior citizens who experienced medical emergencies while alone. There have been enough allusions to this ad in pop-culture to warrant a list of its own, but Will Ferrell falling off a cliff in Austin Powers only to shout “Help! I’ve fallen down a cliff, and I can’t get up” is a fan favorite.
“This is your brain on drugs.” Launched in 1987 as a large-scale anti-narcotics campaign by a Partnership for a Drug-Free America, this PSA featured an egg (“This is your brain”) and an egg frying in a pan (“This is your brain on drugs.”)
“Be Like Mike.” Created by Bayer Bess Vanderwarker for Gatorade in 1991, this slogan motivated millions of driveway ballers to stick out their tongues and do their best Jordan. Michael Phelps said that this campaign had inspired him to greatness as a youngster. (“Growing up, I always remembered the 'I want to be like Mike' ads with Jordan.”)
“Beef. It’s what’s for dinner.” In 1992, in the face of declining beef consumption, Leo Burnett Worldwide came up with this memorable slogan (apparently recognized by over 88% of Americans) for The National Cattlemen’s Beef Association. Accompanied by music from the ballet “Rodeo” by Aaron Copland, this cultured campaign was long the bane of vegetarians everywhere.
“Snap into a Slim Jim” 1992 campaign featured wrestlers Macho Man Randy Savage and Ultimate Warrior yelling and ripping things while attempting to convince American kids that it was cool, and maybe even tough, to eat ConAgra’s snack of beef and mechanically separated chicken parts.
“Got Milk?” Created by Goodby Silverstein & Partners for the California Milk Processor Board, this campaign kicked off in October 1993 with a commercial about a history buff who receives a call to answer a $10,000 trivia question, “Who shot Alexander Hamilton in that famous duel?” Because of a mouthful of peanut butter, his answer is unintelligible and his chance at fortune is squandered. The ad, directed by Michael Bay (“The Rock,” “Transformers”), was named one of the ten best commercials of all time in a USA Today poll.
“Do the Dew” In 1993, Mountain Dew carved a niche for itself in the culture of “extreme sports," with commercials that featured daredevil stunts, juxtaposed with a bunch of teenage guys saying “been there, done that.” Coupled with its sponsorship of the X Games, Mountain Dew became popular with athletes and slackers alike.
“Once You Pop, You Can't Stop.” Procter & Gamble spent loads of cash getting this '90s Pringles slogan stuck in our heads. Who could forget these Stomp-esque ads, that convinced us that our chips didn’t have to come in bags to be percussive?
“What happens here, stays here.” R&R Partners’ 2003 TV campaign for the Las Vegas Convention and Visitor Authority featured various only-in-Sin-City scenarios (a newly minted bride dashing from her quickie wedding to a conference, etc.) and a sexy tag line that rapidly became part of the public lexicon, inspiring innumerable spoofs and even a romantic comedy starring Ashton Kutcher and Cameron Diaz.
“Hooray Beer!” Launched in 2006 by BBDO, Red Stripe’s ad campaign was big on the Internet, pointing out life’s little annoyances and letting the Red Stripe Ambassador (a stately Jamaican guy wearing a sash) “BOO” them: “Boo annoying children, Hooray Beer!”
Recent Comments | 5 Total
September 10, 2008 at 4:39pm by Douglas Paul
I don't believe Wendy's 1980 "Where's the Beef" slogan isn't on this list. Maybe it's before Digg users time but I thought that commercial campaign was timeless. Maybe not but it's tops on my list for sure.
September 12, 2008 at 5:52pm by eustacia k.
The Work. The Work. The Work. You can't go wrong with "Hooray Beer" - simple and to the point. And the credit card slogans from AMEX to Visa to MasterCard are within their own right, "sheer brilliance."
Did we miss, "MY Bologna has a first name it's o-s-c-a-r??? I think that's another worthy one to note.
September 25, 2008 at 2:41pm by Josh Josh
I miss the "Parkay... Butter" campaign, and "Tastes great, less filling". You guys need to do a follow-up on advertising jingles, with embedded audio clips.
October 31, 2008 at 10:25am by Lynette Chiang
I like slogans than play off competitors:
Avis: We try harder.
{Hertz's classic response: For years they've been telling you they're No.2. Let us tell you why.)
Here's my slogan for synthetic diamonds:
"Because a marriage isn't forever".
October 18, 2009 at 1:23pm by ruengsook pompak
I miss the "Parkay... Butter" campaign, and "Tastes great, less filling". You guys need to do a follow-up on advertising jingles, with embedded audio clips.
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