RSS

How Blu-ray Lost, Then Won, And May Lose Again

By: Kevin OhannessianFri May 9, 2008 at 7:05 PM
Blu-ray may have defeated HD-DVD, but now it stands a chance of becoming too overpriced for an overburdened economy to adopt. Exactly how did Blu-Ray get to this position, and what's happened since the format's victory that could keep it from taking full advantage?

Related Content


And yet, even with the format's victory, there have been some disappointments. Just months after the world officially went Blu, the sales of players actually decreased. A sense of disappointment crept throughout gadget sites across the Web. Where was post-war growth? Where was public elation and acceptance?

With the post-holiday sales over, Sony chose to increase player prices in February and March. But its still unclear whether the higher prices will last... Then, the downturn in the economy further reduced demand for luxury items like Blu-ray players. PlayStation 3 sales remain strong, but until standalone players become significantly cheaper, the game consoles are likely to remain the de facto choice for watching Blu-ray discs. If the reception of DVDs are any indication, it's going to take sub-$199 players for mainstream adoption. Until then, Blu-rays aren't likely to overtake DVD as the standard format.

Sony may have won the format war, but the battle for market dominance continues.

May 2008

Sign in or register to comment.
or

Recent Comments | 5 Total

May 13, 2008 at 12:42pm by Jay Tatum

I love paradox. Here's the classic story of a Tale of Two Cities, Toshiba and Sony, in the hi-tech industry. For those of us who lived through earlier renditions of the VHS/Beta format wars, having to choose between the two, VHS prevailed and the Sony BetaMax lost. A generation later executives and engineers at the top are still fighting over formats and on the surface, it looks like we have a winner, again. Rather than invest in a piece of equipment that is going to be obsolete so soon, I waited for the computer and gaming industry to offer these formats in computer and games systems. I still have a PC and would love a MAC, but I now have the best of both worlds with HD DVD and Blu Ray at my finger tips with the XBox 360 and a Nintendo Wii. For years I have invested in hi-tech equipment in one format or another and found myself at the crossroads of having to make a choice (Neo tells us, from the Matrix movies, "The problem is choice." And ain't it?
This time around, rather than investing in one -tech equipment that will ultimately prove I made the wrong choice again, I bought both, just to be sure and went to another medium entirely. Rather than invest my money in a DVD or Blu Ray Player, I found that waiting and holding out for the XBox 360 and the Nintendo Wii was a better buy. I can still watch movies in either format and play video games on the same piece of equipment (along with the rest of my family). What's more, I can boast having the best (and worst) of both worlds. And I bet I'm not alone. So party on, dudes, some of us have taken sides with both formats!
Will there ever be one format for all? I doubt it. That would be like political parties with more than two candidates running for the top position. It's a matter of choice. I find that I often like the features of both but it's usually out of my hands anyway. So I vote early and vote often. Regrettably, at some point, though, all those VHS tapes and DVDs, in both formats, will follow the path to obsolescence and will be converted to a new digital format. By the time we get to that point, we will then be working with digital implants and get uploads directly to our mnemonic implants. Then the question will be whether to have mnemonic implants or injections with digital viruses. And like always, I will pay for it and probably get both, just to be sure. And like always, whoever is making the products, Toshiba or Sony, will still win, even if they lose. I love paradox. . .

September 1, 2009 at 1:48pm by maxcoffee max

In 2009 many format of dvd in market. Costumer they can select the best for them. especially Hd dvd player it had many company product. the good view to enjoy with home entertainment can make in the cheap price.

October 18, 2009 at 12:59pm by ruengsook pompak

Thanks so much! Awesome stuff
โปรโมทเว็บ
social bookmark
ข่าวดารา