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Steal This Idea...A Capitalism haven and a Communism paradise!

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CKK

Piracy, though thought as evil, is now shaping all forms of media. Monolithic media companies have been hit the hardest because of their inability to adapt to a new business model. I used to pay for everything by either purchasing or renting it. Since enduring a cruddy economy over the last 7 years, I gave up and obtained it all off the net. I have seen it all. From people in SE asia and Eastern Europe reselling stolen software, music and videos to webmasters using piracy as a venue to make money from Google and Adbrite.

When the average consumer hears the word piracy they immediately imagine Barbary Coast Pirates or nerds trading digital media on Peer to Peer networks.

However, those days are long gone and trading has changed considerably. So much so that some media companies are trying to mimic the pirates at their own game. Whatever their attempt media companies still haven't learned their lesson. It's not to be a pirate to beat them at their game, it's to learn from them and their habits.

The worst piracy could be stopped if intuitive lawyers and politicians wouldn't criminalize the citizens and would start criminalizing the companies that pay pirates. For example, rapidshare.com and filefactory.com are the most egregious money making pirates. They make their money from offering access to their servers and from advertising displayed on their sites from Google and Adbrite. A pirate will upload the files to their servers and retrieve a link from the webmaster. The link is then shared on many forums. For every download the pirate earns cash or points to be redeemed towards further access to the piracy servers. Downloaders (people vewing the link on the forum) who click on that link posted by the pirates will endure a barrage of advertising from a dozen major internet advertisers. So far the webmasters and advertisers have not had to endure the law. they hide behind loopholes in the internet copyright act and they play dumb to the idea that files on their servers are pirated. Meanwhile they make so many tens of thousands of dollars a week even rapidshare had to move switzerland from germany because they weren't paying their german income taxes. Filefactory is owneed by a guy in australia who uses an american attorney in San Francisco to protect him from american laws.

Once the worst forms of piracy are stopped, media companies can take a look at what's left and easily discern what they should be offering to the digital customer. The magazine companies, for example, should change from a subscription model to a circulation model. Instead of getting their money from subscriptions they should get their money from advertisers by tracking the amount of users who download their free magazine from their website. Or instead of downloads they should have an online magazine version that dynamically changes the ads in pages to cater to the location of the customer just like google does with adwords. By offering digital media in different forms the media companies can learn what the real customer is willing to endure to view the material instead of instead of sitting on their thumbs and letting their revenue stream migrate to Russia or China.

Lawsuits against the elderly because their grandkids used their computer one weekend is not the answer. In fact it just acts as a catalyst for the pirates to pursue another form of piracy that's untraceable.

It's curious to me that piracy is so poorly defined and that the ethics of piracy isn't be copied! I have to say that comparing Covey's 7 Habits to Piracy missed the boat as much as the author claims the music industry did. I suspect that once one legitimizes one's piracy under the heading of free enterprise that the ethics of business are moot, Janke!

How would this play out in industries that involve Billions of dollars (think: big Pharma) to put out a single product? Many would argue there are certain niches for open markets for orphan drugs (snappy article in this month's PopSci "The Drug Resurrector") exist, but that patent protection is necessary for A) encouragment to invest the R&D and B) disclose that information to the government so everyone knows about the innovations and the patent can be used for research until the patent expires. Is their a happier medium... you know... between "It's mine... all mine!" and "everything you do is free..." because eventually that becomes "you don't work = you don't eat." Essentially, the idea does become not the IP, but the delivery. Who can deliver with the best QA/QC a product that what the customer needs and or wants. Or not?

In his book, G-Forces - The 35 Global Forces Restructuring Our Future (Morrow Publishing 1989), Frank Feather offers a Chapter on Sharing Information and Technology with a subject headed: Copyright Law Becoming Obsolete. In it he proposes: 'Individual intellectual property rights will become absurd once collective knowledge is shared in a single electronic global brain, accessible to all.' He continues; 'To restrict access to information, then, is to restrict economic development for everyone. Ideas are only economically valuable once they are applied in economic activity, and their value can be increased only through their widespread diffusion.'

Mr Feather's next subject, titled 'Technology Transfer - Essential to Prosperity' offers another remarkable insight. 'Never before have ideas been made so subservient to the wishes of mercenary authors. These days you must buy ideas or do without them - unless you succumb to piracy and counterfeiting.' Later he produces this gem: 'The problem today is that world competition has become intensely threatening. The fear of this threat is impeding our collective progress.'

It's all there in black & white and almost two decades have passed since the book was published. Like Mr Feather, so many other thinkers provided views of our 'collective' future - some that would today put many authors/ thinkers and creators to shame. It would seem that many preferred to consider their actions long before they produced an outcome.

What amazes me is why we have seemingly chosen to so quickly tune out to these visionaries before we have bothered to spend the time tuning in.

Anyone interested in like-minded thinking may wish to view the books I have presented in my profile.

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