Microsoft Bets Big On Halo 3

Even though Halo 3 is the last installment of this trilogy, Microsoft will continue to push the brand into other endeavors. Next year, Microsoft will release Halo Wars, a strategy-based game that serves as a prequel to the trilogy. There are also novels, comic books, and graphic novels that remain on the best seller list. And then there are the action figures, the clothing, and the plans for a feature film to be executive produced by Peter Jackson. Jackson is also working with Microsoft and Bungie on a possible launch of a Halo-related game or spin-off to introduce his new video game company.

"Halo is much bigger than just a video game," Di Cesare says. "What makes any entertainment property standout is having a compelling story and a compelling universe that can translate into other mediums. Plus we have this vibrant community via Xbox Live where million of gamers are going to be playing Halo 3 for months, if not years to come. The community aspect, the tournaments, the events, around the game will definitely continue."