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Celebrity Blogs: The Good, the Bad, and the Ugly

By: Aviva YaelWed Dec 19, 2007 at 11:07 AM
As if they don't already get enough publicity, celebrities are increasingly joining the ranks of the blogosphere. Here we spotlight some of the best -- and some of the worst.

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Zach Braff
Zach Braff
Braff's blog style is similar to Moby's, he never talks about politics for fear of cracking the hipster image he's so carefully constructed. He isn't aloof enough to rest in the hipster cubby of the world, but that's what makes both he and his blog endearing. Even though Braff uses his blog to promote his TV appearances and movies, it comes across as thoughtful and fairly amusing. He thanks his fans profusely and opens his posts for fan comments.

Rosie O'Donnell
r blog
Though Rosie's blog doesn't have a niche focus and deals with many issues simultaneously, the blog gets brownie points for being written in her own words with new entries appearing every few days. Hers is one of the most popular celebrity blogs on the Internet, filled with personal videos, essays, and poems about everything from her family life to her political views. She's not very gossipy and remains fairly professional about her falling out with "The View," but she recently posted an expose in The New York Times about Donald Trump's less than stellar casino business. The public war continues -- online.

Lily Allen
John Mayer Blog
Whether you like him or don't even know his music, reading John Mayer's blog will make you a fan. It is hilarious -- his posts are short and witty, making them an easy read. In his July 23 post, "In Response To The Arrest Of 63 Fans," he wrote: "First, to the 46 people accused of underage drinking; what were you thinking? You have your whole life to engage in underage drinking. What's the hurry? I didn't start underage drinking until I was 26. Underage drinking is not an function of age, but of style. And you kids are way too young to truly appreciate the nuances of true underage drinking."

It also helps that he writes in a conversational tone. For extra laughs, Mayer includes funny video clips, reminding us that he was a stand-up comedian. The singer/songwriter offers views on everything from global warming to music. In fact, it's so well written you'd think he has an editor. But in the end, you realize that it all comes directly from him.

Mayer also uses his blog creatively to market his eco-friendly product, "Another Kind of Green," of which the first concept is a sustainable shopping bag.

Of course, not all celebrites know their way around a blog. Some of the worst on our list include Victoria Beckham, Paris Hilton, and Britney Spears. The worst kind of blog is a boring blog. Lazy blogging is no fun for anyone, and these ladies deserve an honorable mention for being the laziest of the lazy.

Beckham's blog is about as interesting to read as an eye exam chart at the DMV. Her Web site is pragmatic and straightforward, filled with press releases and video clips of her, but the actual blog is just a directory of photos uploaded by mobile phone which are posted with dry captions next to each photo. Nothing here folks! Shows over!

On the other hand, Hilton blogs on her MySpace page, writing infrequent posts about her various projects that read as if they come from a publicity team. Though since she's been released from jail, she promises to connect to her readers by updating her blog more often. Unfortunately she wrote that almost two months ago, with no updates since.

As for Spears, she used to practice damage control by writing letters to her fans on her official site. She's recently removed all of the juicy archives though, and the only post that still appears is about her umbrella incident at rehab back in February.

August 2007

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