These Hall of Famers have been singled out for their extraordinary ability to distill the essence of a product or service and to communicate it to customers so engagingly that buyers are willingly seduced.

Who's Fast Hall of Fame

2002

Hilary Billings

RedEnvelope Inc.
From Pottery Barn to the feel of a room at the W Hotel to finding just the right gift at RedEnvelope, Hilary Billings has mastered the art of creating "lifestyle brands" -- products and services whose forms, features, and personalities forge an emotional connection with customers. Ron Lieber

2002

Barry Shepard

SHR Perceptual Management
He helps some of the world's best-known companies cut through marketing clutter and communicate effectively with their customers. His secret for helping brands get and keep your attention? A picture really is worth a thousand words. Chuck Salter

2001

Heather Killen

Yahoo
The Internet is reshaping business and communications around the globe. Now it's up to e-vangelists like Yahoo's Heather Killen to build truly global Internet companies. Her mantra: no more "international!" Alex Markels

2000

Eva Maddox

Archeworks
"Design shapes the way we live. So it ought to serve everyone." Ron Lieber