How to Make Your Company More Resilient

By: Anni LayneWed Dec 19, 2007 at 8:36 AM

The lessons learned during Odwalla's 1996 E. coli crisis have guided the juice company to financial recovery and explosive growth.

"I want Odwalla to be the milkman of the 21st century," Williamson says. "Growing up, I associated the milkman with health, home, and dependability. I want Odwalla to become synonymous with nourishment morning, noon, and night. I want Odwalla to become a way of life."

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