Connect with Fast Company

Most companies recognize that corporate America needs to usher more women into its upper ranks. They just don't understand why or how female executives serve their self-interest.

Though women represent 46% of the U.S. workforce, they hold only about 6% of executive titles like CEO, chairwoman, and executive vice president. And only four women hold CEO positions at Fortune 500 companies, including Carly Fiorina of Hewlett-Packard and Andrea Jung of Avon, both of whom were named to their positions last year. (Click here for more information from the 2000 Catalyst Census.)

So what's the problem? For most corporations, the challenge lies in justifying a financial and strategic investment in recruiting and supporting female talent, and in overcoming the hurdles associated with retaining top women. But Ellen Snee and Jan Shubert think they've found a few key methods for clearing those hurdles.

As president and vice president of Fine Line Consulting, a Newton, Massachusetts-based firm dedicated to the advancement of female corporate leaders, Snee and Shubert watch firsthand as companies struggle with issues of female leadership. Since Snee founded the company in 1996, Fine Line consultants have worked with nearly 300 senior and middle-management women in Fortune 100 and Fortune 500 companies, such as Goodyear and Marriott International. Working individually with high-level women, Fine Line helps its clients promote their efforts, tackle work obstacles, and navigate internal politics. The consultants also organize seminars for high-potential women and advise upper-level male managers on attracting and retaining female talent.

Fast Company spoke with Snee, 50, and Shubert, 54, about the barriers to and the benefits of promoting women into top leadership roles. In Part One of this two-part story, they offer five important reasons why companies must recognize and promote female talent. In Part Two, Snee and Shubert identify several major problems faced by both women and their employers, and offer advice for solving those problems.

Part Two: How to Vault Four Common Barriers to Equality in the Upper Ranks

Part One: Five Reasons Why Your Company Should Care About Female Leaders

1. Women are leaving corporate America nearly twice as fast as men.

While much has been said about the number of women leaving corporate America to pursue entrepreneurial ventures, data on the recent women's exodus suggest that women abandon their jobs for a much wider range of reasons. Though some do move on to become entrepreneurs or free agents, many leave because they feel underutilized or because they see few opportunities for advancement. Fine Line believes employers must take steps to recognize and reverse this disheartening trend.

"It's a very simplistic analysis to say, 'Oh good, women are leaving corporate America to run their own businesses,' " Snee says. "While leaving longtime employers may be a positive experience for some women, I believe this exodus will set women back in the long run. Corporate America is losing an entire generation of women leaders."

2. Ignoring women means ignoring a crucial talent pool.