"I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day." -- E. B. White
I thank these originals for demonstrating how to build a powerful brand. I Four years after Mike Porter became the first non-finance student in the joint Ph.D. program in Business Economics, I followed as the second. His example made it easier for me to recognize that I could combine in my own way the schools of public policy and private profit.
I have combined my interest in two of the three forces that I believe motivate human beings: religion (spirituality, public good) and economics (money, material benefit). Money and meaning; success and significance. I have discovered that "humanistic business" is not an oxymoron.
Great brands are originals. Originals are built on relationships -- connected, but unique -- with what we know and what we care about. These creative combinations open our minds to new ways of perceiving the world and our selves -- to new ways of solving important human needs better than we could ever imagine before.
"The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out." -- Dee Hock
To read more about Mike Porter's work on competitive strategy, see "The Agenda for the 1990s." To read more about my take on "Two Worlds, One Family," see ML2 E-Newsletter #62.
Copyright © 2000 Dr. Mark S. Albion. All rights reserved.
by Mark Albion
Email
Digg
StumbleUpon
Facebook
Buzz Up!
LinkedIn
