"May we open to a deeper understanding and a genuine love and caring for the multitude of faces, who are none other than ourselves." -- Wendy Egyoku Nakao
Frank Sinatra was one of the most successful entertainers of all time. Listen to a Sinatra song on your MP3 player, your car stereo, or your computer. Isn't there something about him, about his voice, that makes it sound like he is singing just to you? Can't you tell he cares? And that he feels about life just as you do?
Business, like art, is about intimacy and creating a community of shared values. It's about personal relationships -- how you reach people and how you touch them. The technology should never be seen as a substitute for the message and the relationships you forge. After all is said and done, only you can build Brand You.
Think about it the next time you ask your assistant to call someone for you, or send an email rather than make a phone call, or pick up the phone rather than walk over to a colleague's desk. Yes, it may be efficient. Yes, it may be expedient. But is it building your brand ... one relationship at a time?
"They may forget what you said, but they will never forget how you made them feel." -- Carl Buehner
* The author apologizes to computer-philes, for this is not an article on peer-to-peer programming -- a hot item in computer circles these days. As a 49-year-old, he can barely figure out how to work a toaster, never mind program a computer.
For more on personal communication in building a brand, see Chapter 8, "Seek Common Ground for Uncommon Results" of my New York Times best-selling book, Making a Life, Making a Living.
Copyright © 2000 Dr. Mark S. Albion. All rights reserved.
by Mark Albion
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