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Marketing Chipotle Burritos Is Easy: "It's Like Selling Puppies"

BY Fast Company Staff | October 13, 2010

At Fast Company's Leadership Summit we sat down with several creative minds, luminaries, and experts to discuss the issues facing those who lead today. In this video, Mark Crumpacker, Chief Marketing Officer at Chipotle talks about how his company is different from other fast food chains.

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October 2010