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ANDRE 2 MILLION

ANDRE 2 MILLION

When I first met Andre Ricciardi (the soloist in this video) it was lunchtime and he's sitting at his desk surrounded by a half dozen junior copywriters seeking creative osmosis. While he looks like a member of the Manson family, he turns out to be a guy you'd trust to take care of your kids. The riff he throws down here evolved out of a conversation we had about the genetic testing company 23andMe, and Ricciardi's subsequent claim that 6 churches in the world possess pieces of Christ's foreskin. To which, Mekanism president Jason Harris said, "Why would anyone mess with God‚s work?" Here Ricciardi returns to that extemporaneously flow, but redirets it into a retirement plan that involved a unique twist on the ransom approach. After watching, go back to the story "Repeat Offenders".