1. New Ways of Working. Probably our most basic theme. New ideas and techniques about power, sharing information, running projects, working in teams, the impact of technology.

2. The New Logic of Careers. Increasingly we think about this as "personal success" as opposed to careers. It's how to get ahead-how do you know when it's time to go? How do you get a piece of the action? But it's also about what "getting ahead" means anymore. It's about meaning as well as money - -material success and spiritual satisfaction.

3. The New Logic of Competition. This our overdrive zone. Hot business models like Verifone or Cambridge Technology Partners-all of our "Fast Company" stories. Why small companies armed with cool ideas, big dreams, and lots of computers can kick some serious ass.

4. Learning. Probably our most frequently visited theme. At the level of the individual--lots of stuff in the front of the book--as well as organizationally, such as XBS. The "learning organization" remains one of the hot concepts out there, and it is a core constituency for us.

5. Change. Sure we're into young companies who do it right from the start. But we also chronicle the efforts of big companies--Levi's, Siemens Nixdorf, XBS - to move over to the other side of the divide. We look for companies with effective strategies for reinventing themselves and their markets.

6. Leadership. We come at this time and again, from Mort Meyerson to Dee Hock. What does it mean to be a leader in a world where no one really knows what the future holds, and all your people want to do their own thing.

7. How Do You Combine Growth with Social Justice? Fast Company exudes a progressive-but nonpartisan-political and social philosophy: Nobody wins unless everybody wins. It's Gunter Pauli, Bill Shore, Wendy Luhai. We know our people are having fun and getting rich. We also know lots of people are being left behind. How do you have innovation and justice?

8. How to Promote Innovation/Creativity. As products and strategies get obsolete faster than ever, everyone in the organization has to be able to innovate and create new stuff. How do you create an environment that fosters creativity? How do you build an organization that is receptive to those ideas once they've appeared?

9. Coping. If we're so smart, why are we so stressed-and tired, and frazzled, and POed? Lots of Toolbox articles have addressed this - time management, stress and the upcoming piece on new techniques for dealing with the tension between work and home.

10. The Power of Design. Design isn't just about making stuff look nice. It's about creating a workspace that is both functional and inspirational. It's about products that combine aesthetics with groundbreaking ideas. And it's about giving coolness and fun a physical form.