Fast Company

Have I Got Your Full and Undivided Attention?

Life is speeding up and we are constantly inventing new ways to make things move even faster. But what are some of the consequences of this constant busyness? Are we losing our ability to think and properly relate to other people?

'Crowd of One: The Future of Individual Identity' is an interesting book by John Henry Clippinger -- a senior fellow at the Beckman Centre for Internet & Society at Harvard Law School. One of the central thoughts of the book is that people only become themselves through their relationship with others. If we become isolated our growth becomes stunted. This seems like a great idea although, being rather busy this month, I haven't actually read the book myself so I can't actually tell you for sure.

According to a snapshot review that I did manage to read on my way to work, technology is changing our territorial and psychological boundaries. This point is somewhat picked up in a recent essay by another thought-leader, Sherry Turkle, who is Professor of Social Studies of Science and Technology in the Program in Science, Technology, and Society at MIT and the founder of the MIT Initiative on Technology and Self. She argues: "what people mostly want from public spaces these days is to be left alone with their personal networks” and that a new "state of self" is now developing whereby people can transport themselves somewhere else at the touch off a button.

I think I've witnessed this first hand very recently. First on holiday last month where numerous couples were sunbathing next to a swimming pool, each of them on some kind of portable electronic device. What were they doing? I have no idea but they certainly weren't talking to each other. They were undoubtedly connected to something but I couldn't tell you whether their 'self' was developing or not.

The second instance was when I took my brother's kids to an indoor playground last Christmas. Soon after I sat down a couple in their late twenties sat down next to me with a girl aged perhaps six years of age. The girl was dispatched into the safe play area and both parents took out Blackberries and proceeded to check email. They did this for over sixty minutes without once speaking to each other or acknowledging the presence of their small daughter. Again, they were certainly connected but to what and for what reason I'm not sure.

It's the same at work. Ten or fifteen years ago people didn't take calls in the middle of meetings. Today it's commonplace. I was in a meeting last year with News Corp when someone from their ad agency took a call and the rest of the room was put on hold for almost ten minutes until the call had ended. You can see this teleportation process in operation in countless restaurants too where couples are talking to each one minute and then divert to receiving phone calls or checking emails the next. In my day this would have been considered rather rude and people would have switched these devices off or hidden them under the table. These days it's just considered normal and these devices are proudly and openly on public display.

In short, we are becoming so tethered to our electronic devices that we never entirely switch off and escape from the presence of others. Now this may be a very good thing in terms of the development of individual identity, because we are constantly connected to other people, but I wonder what it's doing to the quality of our thinking.

Firstly, our connectedness to others through digital networks means that a culture of rapid response has developed in which the speed of our response is sometimes considered more important than its substance. We shoot off email mails that are half thought out and long-term strategic thinking is constrained by a lack of proper thinking time. We are always responding to what's urgent rather than what's important. I could have probably put all that together a lot better but I'm pushed for time and really can't be bothered.

This connectedness is constant but our full attention is only partial as a result. If I can mention just one more thought leader then it needs to be Linda Stone, an ex Microsoft researcher, who has coined the term Constant Partial Attention to describe the fact that we feel some kind of need to scan electronic and digital environments to ensure that we are not missing out on something more important. We don't want to be left out of the loop. As a result, nobody feels secure enough to leave these electronic devices off for an hour during a meeting, let alone for a week when they are sitting next to a pool on holiday.

But it's not necessarily the speed thing that worries me. There is evidence that many of our best decisions are made when we have little or no time to think. What concerns me the most rather is that we just don't switch off. Ever. We are now so connected, available and never alone that we have left ourselves no time to properly reflect. We scroll through our days without thinking about what we are really doing or where we are ultimately going. We can probably get away with this for a while, especially when the decisions that need to be made are at a fairly low level, but sooner or later I suspect our lack of aloneness and reflection will catch up with us.

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1 Comments

  • Margaret Harris

    I am preparing an article on this subject with a genealogy slant, of course, and thought this column was an interesting aside. In re the last sentence, I have noticed that I function much better when I've had some time away from interruptions, even self-imposed interruptions.