Startuptoons.com - a website/blog focused on editorial commentary on startups, entrepreneurship and venture capital through cartoons.
It officially launched on July 2 and I started an ad campaign on Facebook using the $100 I got for being among the first couple thousand to join the Visa Business Network.
I targeted one ad to people who worked at companies like Inc, Wall Street Journal, Washington Post and so forth, with the hopes of getting to people I otherwise would have to hire a PR firm to reach.
That evening, the staff blog on Inc.com (Inc. magazine's website) had a post mentioning the site and how it was such a coincidence that the July issue was all about startups - What a Coincidence.
That publicity has been great for traffic and raising the profile of the site. I expected this venture to get far more publicity in the next 6 months than my main one, Realvibez.tv, but day 1 caught even me by surprise.
The journey is shaping up to be fun.