Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.As with any brand, there are what marketers call the "four Ps" that you need to be aware of:
- Product — well, that's you. You have to know yourself, your strengths, benefits and features. Angelina is clearly in charge of her own image. She understands that every movie role (ie every strategic decision), every appearance and every outcome she achieves contributes to the overall impression of "Angelina". She plays to her strengths, reinforces her "personal value proposition".
- Price — not that you want to sell yourself, but you do need to understand your value. Movie stars command significant salaries for the movie projects they are involved in. They can also command the attention and energies of others.
- Place — think of this as your career or work stream. Who are the leaders in your industry or niche? You need to place/position yourself within your organization and your industry. As Chris Brogan, points out, brands "stand for something". The question leaders must ask themselves is "where do I stand". Angelina's position is clear. She stands for children and for education.
- Promotion — how do you communicate the value that you offer your industry or employer? There is nothing I can add here. Celebrity is its own promotion.
These are children who most need a safe place to learn; a place to heal; a place to learn reconciliation and a place to just be children. Some think we should only provide emergency relief to children in conflict … they say education is not lifesaving. All of us here today would beg to differ.These are not words alone. This is a call to action. Angelina is articulately positioning herself and her audience as active participants in the solving of a problem.
Nina nets it out: Working with the four Ps and then activating the fifth is a powerful way of demonstrating leadership driven outcomes. Please share any of your own stories how you have built and activated your personal brand. Nina Simosko's personal blog can be found at http://www.ninasimosko.com/.