Last week, I gave an example of the correct way to pitch to bloggers. In this post, I will show the wrong way to pitch to bloggers - learn from this person's mistakes and do not repeat them.
I believe in positive posting - attracting more bees with honey and all that. Anyone can be smarmy and abusive, but if you are going to do a hit piece, I think you need to have a good reason and do your research.
The thing that really grinds my gears is that I laid out a perfect plan for pitching on Thursday. So when I got this email - not 24 hours later - I was shocked at how poorly virtually every element was handled. Click the picture to the right to read the email.
I thought I was clear the first time at the way to successfully pitch bloggers. But I guess some folks can only learn from "Do Not" instructions.
- No introduction: If she was able to get my email address, she certainly could have gotten my name.
- Wrong information: My "Clearcast Digital Media blog"? Does she mean "Comcast" or was she referring to these guys? Who knows? But clearly she does not know me.
- Marketese: If she'd read my white paper, she would have known that marketese is death. But I'm given a full serving in this email, from start to finish.