Assembling a social media guide, what are the most frequent questions you have regarding social media?

My team is working on a on guide to answer the top 20 commonly asked questions regarding social media, along with some more niche focus guides. I would love to get some input from the community and any good links to similar resources.

Do you find that professionals are more likely to ask about blogging or more specific sites like Linkedin?
What is RSS?
What is Twitter?
How do I track ROI for social media?
etc, etc.

Any ideas and commentary welcome. 

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