Assembling a social media guide, what are the most frequent questions you have regarding social media?

My team is working on a on guide to answer the top 20 commonly asked questions regarding social media, along with some more niche focus guides. I would love to get some input from the community and any good links to similar resources.

Examples:
Do you find that professionals are more likely to ask about blogging or more specific sites like Linkedin?
What is RSS?
What is Twitter?
How do I track ROI for social media?
etc, etc.

Any ideas and commentary welcome. 

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