Zulema Griffin showcased her collection in a video featuring unpaid models sourced from Craigslist and ModelMayhem and posted it on YouTube. She also cross-promoted her digital fashion show on her MySpace page, YouTube channel, and her own website. An online store selling her work is coming soon.

Kendra Francis started a group on Facebook for her clothing line Franke Studio, and has been friending everyone from industry professionals to fans. Her recent Facebook finds include a photographer and makeup artist for her look book for her collection, and a director for her fashion movie. Plans to sell her designs and release her film online are also in the works.

Journalist-turned-designer Victorya Hong shows that she can blog as well as sew. Overwhelming demand from fans for her debut collection (as seen in this video) means the designer will be selling select pieces through her upcoming online store.

When she's not blogging on her website, Kit Pistol is either producing hair accessories like the ones she wears on the show, and basic tees to sell on her online shop. Or you might find her on MySpace connecting with industry types and fans, and even taking orders for her collection.

Daniel Vosovic honed his fashion writing voice by blogging for BravoTV.com, OutzoneTV.com and MySpace. He later parlayed these gigs into a book deal. His book, Fashion Inside Out: From Inspiration to Runway and Beyond, will be out Fall 2008.

Fast Company

From Project Runway to the Web

Zulema Griffin showcased her collection in a video featuring unpaid models sourced from Craigslist and ModelMayhem and posted it on YouTube. She also cross-promoted her digital fashion show on her MySpace page, YouTube channel, and her own website. An online store selling her work is coming soon.

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