I didn’t know what I wanted to do for a living until I was almost thirty. I knew what I didn’t want to do: the same repetitive tasks day after day, anything that involved lots of numbers, and in a place where I didn’t learn new things.
For me, the answer was marketing. But I can’t help thinking about the college student unsure of how to get paid for their odd smattering of talents.
I imagine that starting a marketing career these days is daunting. I would venture that more has changed about the business in the last 10 years than did in the 50 years proceeding it. How can a college student compete with elders with decades of experience behind them?