Most business owners have heard about Google or Yahoo ads and many are participating in these programs. These solutions allow your specific ads to reach your target audience at minimal cost.
So what’s the down-side? Can paid search actually hurt you and your brand?
The answer is a resounding yes. Done right, paid search advertising is one of the easiest ways to increase knowledge of your product or brand. But done poorly, it can cause your marketing budget to hemorrhage and turn your customers against you.
There are two ways that your paid search could be detrimentally effecting your brand.