Yesterday, I wrote about making your emails personal. Today, I’ll write about increasing your open rate and click-throughs by making your emails targeted and relevant. And don’t forget to subscribe so you don’t miss the final post in the series about email design.
To make your emails targeted and relevant, you need to know a little about your audience. Commonly though, marketers only ask for an email address to activate a new subscriber to a list (this is a good strategy, but I’ll save that for another blog post). But there are other ways to get more information from your list.