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Masters of Design 2007

2007 Masters of Design

  • <p>
"We have one foot in the consumer's space and one foot in our client's space, so we can act as the bridge, or the glue." 
</p>
<p>
<a href="/magazine/119/all-about-yves.html" target="_new" title="All About Yves">Read more</a>. 
</p>
  • <p>
"Ugly design should be rejected just like nonfunctional design is rejected, just like non-environmentally conscious design should be rejected. It's a value." 
</p>
<p>
<a href="/magazine/119/paola-the-populist.html" target="_new" title="Paola The Populist">Read more</a>. 
</p>
  • <p>
"Two years ago, [<em>Advertising Age</em>'s "A-list"] wouldn't even consider us an ad agency. Now we're the only digital agency in the group." 
</p>
<p>
<a href="/magazine/119/reinventing-the-reel.html" target="_new" title="Reinventing the Reel">Read more</a>. 
</p>
  • <p>
"The style of tomorrow will be the freedom and recognition of difference. We must replace the name 'beautiful' by the name 'good.' Beautiful means nothing." 
</p>
<p>
<a href="/magazine/119/starck-raving.html" target="_new" title="Starck Raving">Read more</a>. 
</p>
  • <p>
"I walked into a warehouse in East Bay and saw all this stuff stacked on pallets. That's when we realized we could use design to simplify our entire operation and help the company deliver on its business model." 
</p>
<p>
<a href="/magazine/119/streamlining-hp.html" target="_new" title="Streamlining HP">Read more</a>. 
</p>
  • 01 /05

    "We have one foot in the consumer's space and one foot in our client's space, so we can act as the bridge, or the glue."

    Read more.

  • 02 /05

    "Ugly design should be rejected just like nonfunctional design is rejected, just like non-environmentally conscious design should be rejected. It's a value."

    Read more.

  • 03 /05

    "Two years ago, [Advertising Age's "A-list"] wouldn't even consider us an ad agency. Now we're the only digital agency in the group."

    Read more.

  • 04 /05

    "The style of tomorrow will be the freedom and recognition of difference. We must replace the name 'beautiful' by the name 'good.' Beautiful means nothing."

    Read more.

  • 05 /05

    "I walked into a warehouse in East Bay and saw all this stuff stacked on pallets. That's when we realized we could use design to simplify our entire operation and help the company deliver on its business model."

    Read more.

"We have one foot in the consumer's space and one foot in our client's space, so we can act as the bridge, or the glue."

Read more.