"Its attraction lies not only in its modern and innovative look but also its classic design and heritage."
- Jochen Zeitz, CEO, Puma AG

"The designs are sleek and luxuriously simple, never compromising the high quality of the extraordinary sound experience."
- Jochen Zeitz, CEO, Puma AG

"A traditional item is transformed into something entirely new. The fusion of the traditional Louis XVI French style with ultramodern elements and materials is what amazes and attracts me the most."
- Jochen Zeitz, CEO, Puma AG

"They fit my hand perfectly. I've had this pair for seven years."
- Paula Scher, partner, Pentagram

"I've worn it since I started painting. It's my lucky apron."
- Paula Scher, partner, Pentagram

"It is heroic, iconic, and uniquely American, all at once."
- Paula Scher, partner, Pentagram

"A great combination of sport, business, and rock 'n' roll. Only Nike can pull that off."
- Steve McCallion, creative director, Ziba Design

"Combine the Sony PSP with noise cancellation headphones, and you can shave three hours off that cross-country flight."
- Steve McCallion, creative director, Ziba Design

"It's like a SoHo loft, but mobile. Park this on the beach, catch a fish a day, and you're set."
- Steve McCallion, creative director, Ziba Design

"Each unit is basically a receiver and amplifier; all work together wirelessly from one computer--but independently--it's an incredible invention."
- Clive Wilkinson, founder, Clive Wilkinson Architects

Gehry's cardboard furniture was a paradigm shift. And to do a whole suite of furniture in cardboard was kind of revolutionary."
- Clive Wilkinson, founder, Clive Wilkinson Architects

"I've spent 20 years looking for the perfect hand-thrown dinner plate, and I've found it--undecorated and extremely subtle."
- Clive Wilkinson, founder, Clive Wilkinson Architects