"It took a little while--and from my perspective, a lot of energy--to protect this new little child [the lifestyle group] of Puma from getting killed. Eventually, it became the entire company."
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Created with bike manufacturer Biomega and design shop Vexed generation--and the entire frame is compromised.
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"When I would be in a room with a man, all eyes would go to him. I always felt sidelined. I had to work so hard to hold attention."
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Scher's Citibank identity campaign gave coherence to a politically fraught corporate merger and made the resulting behemoth simpler and more approachable. "It's not showing any signs of age," says Citigroup's Susan Avarde.
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"Our ability to invent is solely dependent on our ability to capture that dynamic relationship between the brand and the culture that finds it relevant."
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McCallion's team designed the Sirius S50 portable radio with car dock, the Sirius S50 Home Dock, and the new Stiletto portable.
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"The first task is to clarify the workings of the machine, but the second, equally important point is that individuals should feel some sense of ownership and belonging--of possessing and being possessed by the company."
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Clive Wilkinson Architects won the invited design competition based on a proposal for creating a diversified campus environment, which integrated highly focused software engineering workspace with learning, meeting, recreational and food facilities into the existing inner courtyards and building shell.
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2006 Masters of Design

"It took a little while--and from my perspective, a lot of energe--to protect this new little child [the lifestyle group] of Puma from getting killed. Eventually, it became the entire company."
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