The Mandarin's service ethos is driven by 11 LQEs (legendary quality experiences), which create a framework for delivering elegant yet natural service, while simultaneously empowering staffers to think for themselves.

Tech savvy NASCAR connects with consumers at the Speedway with the Nextel FanView, a handheld device that puts the user in the driver's seat. The company also provides real-time race information online, and an on-demand cable service that enables fans to watch from the perspective of individual drivers.

American Girl was created in 1986 by Pleasant T. Rowland, whose ambition was to create a line of high-quality dolls based on historically correct characters, then bring them to life in a series of kid-friendly mininovels.

Burton's personal touch extends to its W48 warranty program, in which the company pledges to make any necessary repairs, if covered, within two business days of claim.

Life Time wants to be your neighborhood's de facto community center, and with everything from salsa-dancing lessons to an Aveda salon and spa to athletic leagues, it succeeds.

Mac, a division of $6.3 billion cosmetics giant Estée Lauder, got credited in the company's last annual report for being a significant reason for the parent's 13% net makeup sales increase ($274.8 million).