I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him until today.
My problem with Godin was the fact that everything he said sounded like common sense. “You need to learn the new marketing before applying it to a business.” DUH. “Your business might not be right for the new marketing.” SNORE.
Sure, Godin is full of common sense about marketing - he should be! But it didn’t seem that useful to me. (Not that I’m a genius, but I felt his suggestions were awfully apparent if you just paid attention.)
Here’s what I didn’t understand