Fast Company

Facebook: Co-creation Innovator or King of the Save?

Interesting article in Wednesday's New York Times about Facebook making it easier to leave its service entirely. Facebook's meteoric rise has been marked by a handful of high-profile speed bumps, where its users revolted in response to some new feature perceived to be intrusive, or in this case, the privacy-related snafu that stemmed from making it nigh impossible to remove all of your digital detritus from the social network. As my colleague Scoble pointed out a couple of weeks ago, CEO Mark Zuckerberg knew it was a mistake and was working on it. He also admitted that he needs to communicate with the community more and not just in response to a mistake. 

So is Facebook a good example of a company that creates the features its customers want? Or is it better at fixing features that its customers don't want? Is that good enough when it comes to co-creation?

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