Toyota Takes On . . .Diesel

Toyota says rev up your engines and listen to that non-existent roar of their hybrid vehicles as they take over the market!

Masatami Takimoto, president in charge of powertrain development for Toyota, said that he foresees all Toyota models being hybrid by 2020, despite a slight stall in popularity of the Prius due to rising costs. The 430,000 Prius were sold last year.

The enviro-friendly autogiant is looking to cut costs for their hybrid vehicles by developing new battery technology. The new Prius, due out in late 2008/early 2009, will most likely include a lithium-ion battery.

Toyota's announcement to be completely hybrid by the end of the next decade comes at a time when diesel vehicles are giving the hybrids a run for their money due to increased performance and comparable green attributes.

Do you think that other automakers will follow Toyota's example or are the costs too high? For more on Toyota check out this article in Fast Company magazine.

Add New Comment

6 Comments

  • kia

    Hi!!Dave Eakin! I agree with an idea of the author and I think that the industry
    will please us still with novelties. At me all over again was toyota camry now
    I wish to buy KIA What model better?

  • Myles

    You know what I'm waiting for: a diesel-hybrid pick-up truck.

    I used to love cruising around in my old beat-up pick-up (although I now hate that I was recklessly contributing to the climate-crisis).

    But I'd really like to get this diesel-hybrid pick-up so that I can install a WVO (waste-vegetable oil) kit in it.

    The neighbors might not appreciate the smell, but I won't mind stopping at the local Chinese restaurant for some General Tso's and their used oil in return for reducing my trips to the gas pump to almost never.

    Critics say that WVO doesn't work well because it congeals--well, I'll have the electric engine/powertrain to power an electric heater to keep the WVO fluid.

    Plus, the truck bed will be big enough to keep my own filtration system so I won't need one in the garage.

  • Dave Eakin

    The idea of a diesel hybrid is intriguing, but I still have reservations about the long-term total cost of ownership of a hybrid until the battery pack becomes permanent (i.e., never needs to be replaced). Road tests have shown that hybrids do not do well on constant/high-speed circuits so more lower-cost passenger diesels available in the USA would be a good thing right now. LPG conversions for current gasoline-powered vehicles would also be very interesting IF the gas industry would create the infrastructure to supply it.

  • Dave Schulenberg

    Diesel is the proven long term alternative at this point. There are still many questions about the long term reliability of hybrid powertrains. Diesel is economically competitive and vastly simpler than a hybrid system. The other advantage to diesel is the fact that diesel is closer to the base oil that both gas and diesel are made from (hence the nickname oil burner). Therefore it take less energy to create a gallon of diesel than a gallon of gasoline. I agree that the combination of diesel and regenerative braking (ie hybrid) would be the ultimate in economy with our current technology.

  • Jean Thibaudeau

    Toyota sells diesel powered Yaris in europe not much more expensive than gasoline ones. It would be great to have these on this side of the Atlantic. Much more cost efficient than an hybrid (but imagine a diesel hybrid..)

  • geo2004

    is there any talk from TM about hybrid diesels? (or plug-in hybrid bio-diesels?)