Fast Company

"Pimp My Ride" Goes Green with Governor Schwarzenegger

With a little help from California Governor Arnold Schwarzenegger, MTV and the "Pimp My Ride" crew prove that going green can get extreme.

image002.jpgAs part of a very special Earth Day episode airing April 22nd at 1 pm ET/PT, Governor Schwarzenegger visits Xzibit, Mad Mike, and the entire "Pimp My Ride" crew at G.A.S. (Galpin Auto Sports), as they take aim on a '65 Chevy Impala, and give it a one of a kind ecological alteration. Ultimately proving that power and preservation can co-exist thanks to partners at Galpin, Imperium Renewables, General Motors and others, the Impala gets an 800 horsepower diesel engine that will run on biodiesel, turning it into one extraordinary clean machine.

"I would like to thank MTV and the entire "Pimp my Ride" crew for shining the spotlight on the importance of alternative fuels and the fight against global warming. I am very encouraged by the great potential in converting vehicles to run on biodiesel as a way to reduce greenhouse gas emissions," said Governor Schwarzenegger. "I am pleased that the power of MTV's message will reach an audience throughout California and the nation to reinforce the benefits of alternative-fuel vehicles and protecting our environment."

Add New Comment

9 Comments

  • Cliff Wells

    The point of this exercise was to demonstrate that fuel economy, low emissions and power aren't mutually exclusive (a myth Detroit has been foisting on the public for decades). It's true most people don't need an 800hp car. But if 800hp is achievable by a small team, shouldn't 200hp be achievable by large motor companies? They'd like you to believe it's *not* possible and instead make consumers choose between 90hp wimpmobiles that are green and 300hp gas guzzlers without realizing there's other options.

  • nick

    err, aren't we suppose to look past the muscle car "my horsepower is bigger then yours" nonsense of the 60, 70's and look ahead, if we really want to make a differece? the only advantage to having some vehicle with 800 horsepower is if its towing something like a House or perhaps the space shuttle to its docking station...

  • Jason

    If you have read in the Newsweek featuring the Governator, you would know he has had his daily driven Hummers and other vehicles converted to BioDiesel option Engines.

  • ronan

    nerds! ah shut up.... go and post some neg-head posts on some Its a 1965 car for gods sake.....

    Arnie Rocks!!

  • ted

    Because Biodiesel is a renewable (modified cooking oil) the net effect of burning it is 0. Cooking oil emits CO2 bio-degrading in the landfill.

    But I wonder if that 800 hp diesel engine would meet California emissions standards (if it were running on regular diesel)!

  • Dave

    This is part of arnolds' very astute observation that 'green' will never catch on unless it becomes sexy - appeal to the masses. He knows you'll never convince people to go green if it means losing the big SUV's and fast muscle cars etc, so he's taking the approach that will provide the best of both worlds.

  • Gregoire Bolduc

    Well, regardless of how "green" the project may actually be, I'll be sure to watch it! LOL

    Maybe they could pimp out an older Toyota Prius in another episode...

  • Hemant Shah

    Biodiesel is certainly a renewable energy source and may be an alternative to the undesirable fossil fuels and but is it really environment friendly in terms of emissions?

  • Paul Svec

    Excuse me? An 800hp engine is somehow "green"?
    Isn't the guvernator with a dozen or so Hummers in his garage?