Fast Company

Startup Brand Stamina

"Sleepless nights, a staff of three to do the work of 20, and the doubters -- will all test your will to survive the start-up game. I suppose if it were easy, every person with a brain would be doing it. Start-ups require lots more than possession of a brain. They require an uncanny drive, a fearless spirit, a sense of humor and thick skin."

Learn more about Startup Brand Stamina by reading Karen Post's -- "The Branding Diva" -- latest column in the Fast Company marketing Resource Center.

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