Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Communities of Commerce

When marketing people talk about "creating a community," writes Fast Company Marketing Resource Columnist, they are usually thinking figuratively. They mean the kind of togetherness you might find over coffee at Starbucks or the sense of connectedness that makes MySpace.com the online phenomenon that it is. But for most people, "community" is a deeply held value, not just a marketing cliché.

Read Manners's latest installment to learn more about community.

Add New Comment

0 Comments