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Weekend Watching

Tonight I'm parting with 10 bucks to catch Talladega Nights: The Ballad Of Ricky Bobby, Will Ferrell's NASCAR parody. In mocking the NASCAR industry, the film also pokes fun at its corporate sponsorships — but not at the expense of such sponsors. In fact the movie is being touted as the best example of product placement and brand integration in a film — ever.

From what I've seen on billboards, the Web, and in Ferrell's TV appearances and film previews, I'm thinking it just might be a little brand overkill — but I'm not committed to that opinion just yet.