Fast Company

A Creative Read

It's not often that I'm able to read a business book on my evening commute. I don't mean just read -- I read on the subway all the time. I mean that it's not often that I'm able to read an entire book on my evening commute.

Tonight I did.

That book? Paul Arden's Whatever You Think, Think the Opposite. The book, written by the former executive creative director at Saatchi & Saatchi, is a breezy read, granted. But it's worth checking out.

Like many inspirational business texts, the book is heavy on sloganeering and light on depth (to mix a metaphor) -- but it still offers plenty of food for thought. If you're stuck in a rut (more on that later), consider closing your eyes, cracking the spine, and pointing at a random page -- or (gasp) read it cover to cover.

While a quick, somewhat shallow read -- if you don't consider the thoughts, introspection, and ideas the book might trigger -- the book's primary charm lies in its design. Chock full of stock photos and high-impact graphic design -- as well as two-color printing -- the book reminds me of an issue of Colors magazine -- or Keith Yamashita's excellent book Unstuck (which, while also finely designed, had more substance to it).

What was the last business book you read in one sitting?

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6 Comments

  • Michael

    I just finished Corporate Canaries by Gary Sutton. Good book on 5 signs your business is going to fail. Quick read also.

  • John Hardesty

    Another great business read that you can breeze through in one sitting is "Lucky or Smart" by Bo Peabody. If you're an entrprenuer you'll laugh, cry, and relate to a lot of the situations Bo identifies with in the book.

  • Chas Martin

    Creativity isn't rocket science. But that doesn't diminish its value. What's rocket science without creativity? Everyone has the capacity to be creative. Making that creative edge part of your daily interaction does require some continuous nurturing. Stimulation in unexpected forms is an excellent way to scramble habitual thought patterns and unleash new ideas.
    My recommendation for "best creative book" would be Sticky Wisdom. Also a fun read. Wisely organized. Addresses issues like how to get support for ideas from people who resist innovation.

  • Earl

    Rules of the Red Rubber Ball, by Kevin Carroll. I actually often carry it around with me. Excellent.

  • Tom Jacobs

    I’m big on books that provide real world business knowledge and insight I can use in the workplace and/or provide insight into the global marketplace.

    I came across The Sales adventure Guide on Amazon.com. It’s purely tactical! The book outlines how to sell effectively, identify a lucrative sales/marketing/business opportunity before you say “yes” to the job, stay employed, earn a ton of money, and negotiate a severance package once it's time to leave and pursue your real goals (Has any one ever had a college class in severance negotiation???) This book will teach you the ropes with unbiased information.

    Another good reality based read is Corporate Confidential by Cynthia Shapiro

    Last but by no means least if you want real insight into global economics I highly recommend The Sorrows of Empire by Chalmers Johnson.

    Let me know if you have any other recommendations.

    Thanks,

    TJ