First Mover Resorts

Earlier this week, the Wall Street Journal published an interesting article about company-owned resorts and how organizations such as Kohler, Cuisinart, and Viking are using them as marketing tools — and auxiliary spin-off businesses. See the article here. (Online subscription required.)

It's an interesting idea: Vacation property as showcase for a business's products and services. Certainly, not every company has a natural hospitality sideline opportunity, but how else might this be pursued? The concept reminds me of Chip Conley's Joie de Vivre properties, which are inspired by magazines.

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