Fast Company

Google's plans for video

Jennifer Feikin, who runs Google Video, spoke today at the Digital Living Room conference in Foster City, Calif. She made some interesting quasi-announcements about the company's future plans for delivering video content - and charging for it.

"The next step - in the near-term - is to have a service where users can pay to download content," she said. Content owners [can] set the price for their content. That will bring on a whole category of content owners who want to be paid for their content." She says that Google will test different price points.

Someone in the audience asked her about advertising. "It's definitely something we're looking into," she says. Later, she adds, "Anything we do with advertising will be about pleasing the user. It'll be simple, like our homepage." When Google figures out how to place relevant ad spots before a clip of video - as they've done with text ads on Web pages - look out.

She says that Google Video is intentionally "different from [Apple's] iTunes [Music Store.] It's not just about the popular entertainment content. We want the MIT Open Courseware lectures - also the travelogues [and the] surgeries." While Apple's service has so far been tilted to help big media companies make money, it sounds like Google intends to be more egalitarian, helping indie filmmakers and documentarians earn a dime.

I've got more comprehensive notes on my blog, CinemaTech.

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6 Comments

  • Thomas S Wrobel

    "This rapid increase in technology makes me wonder though if a point will be reached in which our lives cannot be made any more efficient. Wouldn’t that mean that our intelligence has been artificially matched?"

    Our lives can be made much more efficiant.
    Augmented Reality devices could replace every physical thing we dont need to touch. (and end materilism along with it, because image would be worthless)
    Semantic networks for knowledge and ideas meanwhile could make a human hivemind.

    I see google leading the way on the second one.

  • Thomas S Wrobel

    Removeing the middle men

    Content Producer>>GoogleVideo>>Public
    Is far better then

    Content Producer>>Network>/Distributor>Adverts>>Public

    Money is like energy, the more conversions and exchanges there are, the less efficiant the system is for all.

    Google video will be democracy for tv, shows wont live and die by network rateings, but by how much the fans are propared to pay for them.
    We wont need to get subscriptions or liesences, meerly pay for the shows we want directly.

    Give our money directly to the people makeing the content.

    The same goes for music, film, or anything.

    The networks, the record lables, they wont last long into the next decade.

  • Nate Stein

    It is not a surprise to me that a company with highly innovative (yet simplistic) ideas is leading the world into the new era of information technology. The way people carry out their everyday lives is soon to radically change.
    This radical change will quickly lead to global acceptance especially as technology becomes more accessible.

    A new cyber world is on the horizon. It will be intriguingly simple on the front end, yet highly efficient overall. Techies AND their grandparents alike will benefit in their own ways.

    It is not a surprise that Vinton Cerf, referred to as "The Father of the Internet," now works for Google. Vinton, along with numerous other great minds at Google, are simply working on making people's lives easier.

    Overall, this new technological era that is upon us will undoubtedly be full of wonderful things. This rapid increase in technology makes me wonder though if a point will be reached in which our lives cannot be made any more efficient. Wouldn’t that mean that our intelligence has been artificially matched?

  • Herrera

    Leave it to Google to set a new standard and create a radical pricing shift for media content. Personally, I can't wait for the day media content breaks from standard price points. This is a radical concept, but is it really? If we take into account that we live in a global economy and while I can certainly pay $1.99 and $2.99 for a song and video from Apple, for users in other parts of the world that price point represents a substantial portion of their daily income. The "Long Tail" effect will become more prevalent once media content is not tethered by fixed price points. I look forward to a day in which an independent artist can outsell a record label counterpart by selling tracks at .25 Cents versus a $1.99 price point that record labels have come to accept as the minimum price per track.

  • Michael Acheson

    Indeed,

    As usual, a very thought provoking peek at one of the most innovative...Google is the IBM of 2005...whatever they say, listen!

    The company has arguably the best and brightest minds of this decade. They obviously care. They are not solely profit driven. The company encourages creative use of company time.

    AND, they are very interested in a lot of new paradigms. Internet video is one of them as mentioned in the aricle.

    As a result of nearly 30 years on the 'bleeding edge' of technology innovation, I know what Ms. Feiken says is true. Video, and more specifically, video content owners will drive the new paradigm. For without content, there is little more than infrastructure. The key question is the 'HOW', not the where or when...

    MDean