Coaches, Coach Thyselves

Guess what? Not only do consultants need the occasional debunking, but corporate coaches do, too. (The Wall Street Journal requires an online subscription.)

True, coaching can be a valid practice, but it also has its soft spots. What do you think the best coaches bring that their more cartoony cousins do not?

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  • Bill Jacobs

    As a recent college graduate my goal is to start my own business. Problem is I owe on my school loans & life’s other expenses. I like the idea of career coaching or better yet books that provide real world business knowledge.

    I recommend the following books:

    I recently bought a copy of The Sales Adventure Guide.

    It was recommended by my business fraternity members at SJSU. The book outlines how to identify a lucrative sales/marketing/business opportunity, stay employed, earn a ton of money, and negotiate a severance package once it’s time to go and start my own business. (Has any one ever had a college class in severance negotiation??? Seems to me gray haired folks know ALL about it…but the young guns left in the dark.)

    Corporate Confidential : 50 Secrets Your Company Doesn't Want You to Know


    This book hits hard but gives a corporate person the keys to staying employed, avoiding the corporate merry-go-round and gain the financial resources and business knowledge to get out and make a start-up - really start-up!

    Any one have any real world business/coaching book recommendations?


    Bill Jacobs

  • norman

    A great coach understands the needs of his coachee. A mediocre coach wishes to impose his methods on his coachee.
    A great coach is a leader who allows the coachee to find his strength. A mediocre coach tries to impose his lead onto his coachee.

    And of course goals and results are important, but you must be willing to adjust or change your goals as you go along.