Strategic Reads

This week's "cover story" on the Web focuses on Cirque du Soleil's strategic approach to business. In a sidebar to that piece, Renee Mauborgne details guidelines from the book Blue Ocean Strategy.

If you'd welcome more ideas along those lines, check out Gabor George Burt's blog Creating Blue Oceans. Since February, Burt has expanded on the ideas in the book, offering case studies and tools for strategic leaders. The one-minute summaries are especially thought provoking.

[Thanks, Westley!]

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  • Jonathan Pontell

    Kudos to Mr. Burt (and to Fast Company for listing him); I've been following the "Blue Oceans" strategy closely, and feel Mr. Burt's website is an excellent articulation, and extension, of those ideas. I have a feeling Mr. Burt will emerge as one of the very top global experts of Blue Ocean thinking, and I'll be watching the evolution of his website as his influence increases. Thanks Fast Company!