A consortium of former executives announce to the world via an ad taken out in The Wall Street Journal and interviews on CNBC that you're not doing your job well. Passed over and disgruntled executives leave en masse, about 30 all told. That put Purcell on even shakier ground; several of the executives were top producers. A mass exodus is a great way of showing solidarity and airing displeasure with current management without violating those pesky confidentiality agreements.
But what if it doesn't end happily? As previously mentioned, the July issue of New York Magazine tells the story of the power struggle at ad agency Saatchi & Saatchi, where 17 executives resigned and were all hired by a rival firm. A law suit is pending.
When is jumping ship not the wise thing to do? Would you organize mass resignation like this to stick it to management?