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Chastising Franchisees

Also in the Times, Shira Boss-Bicak offers a solid look at one-time senior executives who have turned their attention to the world of Weinerschnitzel and Whataburger. Indicating that MBAs and former execs are increasingly embracing "low-technology franchises like Dunkin' Donuts and gas stations," Boss-Bicak explores the uneasy balance between the freedom that running your own show entails — and the social stigma of franchise businesses.

What think you? Are franchises stigmatized? Would you leave your job to run, say, a Cold Stone Creamery?