Fast Company

Chastising Franchisees

Also in the Times, Shira Boss-Bicak offers a solid look at one-time senior executives who have turned their attention to the world of Weinerschnitzel and Whataburger. Indicating that MBAs and former execs are increasingly embracing "low-technology franchises like Dunkin' Donuts and gas stations," Boss-Bicak explores the uneasy balance between the freedom that running your own show entails -- and the social stigma of franchise businesses.

What think you? Are franchises stigmatized? Would you leave your job to run, say, a Cold Stone Creamery?

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1 Comments

  • Laura

    No. But not because of the social stigma!

    I think if you have the guts to go it on your own your not likely to be stopped by what others might think about it.

    A franchise like the ones mentioned would require working long hours and holidays, dealing with the general public and employing teenagers. However, a previous senior executive might see that as a vacation! Let's not forget too, that the service industry is growing and profitable.