Fast Company

Happy Birthday, Giggles

The Pillsbury Doughboy may be the epitome of long-standing brand characters. So we'd like to wish him a happy birthday. For today, Mr. Giggles with the ticklish belly and chef's cap turns 40.

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  • dodik

    His greatest moment in 40 years was a guest role in the movie "Ghostbusters." Pretty cool that he doesn't seem to have aged that much, either.


    Have not seen the little guy advertising in China. Guess that is understandable as the typical home in China does not even have an oven.