Fast Company

Gone Plogging

A new book is published every 30 seconds, so the hopeful author has to invent marketing wheezes at a similar rate if she is to remain visible for more than a few seconds. The hard part these days is to plug (= English for promote) one's book in blogs without offending everyone and making things worse. I've coined the word "plogging" to describe this practice. With my book I'm also trying to perfect a form of viral marketing that's like avian bird flu: I want my book to 'jump' from the design species to the human one. Mind you, I feel a rank amateur compared to the mega-churches. All credit to Business Week for running that piece, but discussion of that article on this page was, for me, a classic example of why Fast Company must survive.

Add New Comment

8 Comments

  • John Thackara

    I defer to all the above corrections - sorry to whoever first used plogging! A small confession: I originally started to write "plugging my book" - but then got anxious that the word plugging, too, has mixed meanings in the USofA... In future I shall say "trudging around trying to persuade total strangers to talk to me about my book".

  • Jerome

    I think the best writings about God and religions are done by secularists, great novelists and free writers.

    Same applies to the best securalist readings (about society): they are often done by great religious thinkers like the French Teillard de Chardin, who thinks beyond the judeo-christian paradigm - but one could name another religion and another great thinker.

    Comparing the Christian Church to Fast Company is a poor joke, who gets into this trap? Why not compare the belief system to Oranje Juice while you're at it?

    Shouldn't you also consider societal systems longer than 2,000 years?

  • Jane N-B

    "All credit to Business Week for running that piece, but discussion of that article on this page was, for me, a classic example of why Fast Company must survive."

    I just made a long post at the original article discussion site as to why Christianity is a foundational component of our American way of life - I won't repeat here except to say that many, many Americans are fundamentally ignorant of the cultural influence the Judeo-Christian belief system has had in our socity...including many of your magazine's "educated" readers and posters.

    And I posted in an earlier thread that the reason I quit subscribing to Fast Company was the pronounced left-ward shift in perspective. Now this.

    Fast Company as a magazine must survive because...why, exactly? So you can be a counterweight to the mythological "religious right"? So you can have an aggressive liberal perspective on "change" and "new business models"?

    Ummm...from an editorial perspective alone, you've missed the boat. If your personal beliefs are now dictating the content and direction of your magazine's articles, it's no wonder circulation has fallen.

    You and many, many other magazines and newspapers with writing and editorial staffs composed almost exclusively of liberals are bound to miss the boat - you don't even know there's another set of perspectives people want to see covered.

    Exploring the challenges facing the Christian church as it seeks to be faithful to its past and relevant to its future is a perfect example of the type of article your magazine needs.

    And it shouldn't be written by a secularist, but by a person with a background that lets them see both the plusses and minuses to the challenge.

    But that's a little too outside the box, I guess.

    Since the Christian church/belief system has been around for over 2,000 years, I think it's safe to say it has a head start on Fast Company.

  • Jerome

    Well, Plogging certainly seems to catch some attention again..
    Thanks for the info; I was not at all aware that Plogging meant 'Product blogging' at some time (Amazon used the formula 'Personalized blogging' I beleive, seems an euphemism to me anyway). How can a blog not be personalized? But again, Personalized does not mean personal.
    Of course there were Klogs as well (knowledge logs from the coders community?).

    Personnaly, I like the term 'Project Log' (instead of 'Project Blog').'Blog' stems from Web-log = Blog in short. Logs also refer to sailing and navigation in general and I like the allusion too.

    But this will not change the face of the earth. Yet it is a funny thing that the term Plog still needs sharpenning around the edges. To re-invent or re-engineer is, I think, a good thing.

    How many of you use good-and-steady Plogs and to which end?

    More sensical comments are welcome at: http://visualcuriosity.blogs.c...

  • Heath Row

    Actually, I believe the term "plogging" emerged with a couple of different meanings. Amazon used the term to mean "product blog" shortly after a CIO article on project blogs. Several months later, Inc. magazine commented on "plog" as a buzzword.

    The project management usage most likely predates that of product promotion, and Amazon seems to have stepped back on the "plog" front, so it might be safe to say that the term is now safe for project bloggers. But let's be fair to John -- plogging did mean product blogging in the popular mindset for awhile. And it may yet again.

  • Senseless

    I think the best way to plug yourself is just to comment what you feel, and hope someone takes enough of an interest in your words to look deeper.

  • patrik

    I have read the book and it`s great.

    Different strategies to succedd in makemoney online. Invest little and win BIG, riskfree. It is up to YOU!

    There are 3 kinds of people in the world - those who MAKE it happen, those who WATCH it happen and those who WONDER WHAT HAPPENEND! Which kind of person are you?
    http://www.worldsbest-makemone...

  • Jerome

    Hi,
    I am sorry John, with all due respect, don't you think the term 'Plogging' should somehow remain in the field of the 'Project-logs, or Plogs" as in Weblogs and Blogs. Why don't you use the word 'Plugging'? For one thing I know, I was fooled at first by you entry title.

    Pleople are longed used to the term 'Blogging'. 'Plogging' directly derives and also differs from it in the same context as I tried to set out on my Blog entry on Plogs.

    Curious about what you have to say.

    Jerome@visualcuriosity.com

    http://visualcuriosity.blogs.c...
    http://www.visualcuriosity.com...