Fast Company

It's in the Cards

At Henrietta's Table, a restaurant in Cambridge, Massachusetts, diners can receive trading cards featuring farmers and suppliers that provide the produce and foods used by the restaurant's staff.

How do you recognize your partners?

[via Decent Marketing]

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2 Comments

  • Bruce DeBoer

    What a fantastic idea for these and other reasons:

    - The cards demonstrate pride in the restaurant suppliers
    - They create transparency that allows customers to peek behind the curtain
    - Suppliers will tend to work harder for the restaurant
    - supports a strong perception of quality food ingrediants

  • Dan Seidman

    Smart publicly-held companies have been using clients' pictures in annual reports for many years.